Heart of gold

On the occasion of the Sellaronda Bike Day, which took place on Sunday, June 24th 2012, the nearly 20.000 participants have proved that they haven't just athletic ambitions, but also a heart of gold. The idea to help people in need – in this case those hit by the destructive earthquake in North Italy – was born on Val Gardena – Gröden Marketing has picked up the idea and involved also the other valleys around the Sella massif (Alta Badia, Val di Fassa and Arabba).

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