Also this year 1 euro was given again as a donation for every sold "Sellaronda Bike Day" cycling jersey and this time it has been for the "South Tyrol Sport Aid" association which supports young sport talents.
During the "Ski World Cup" race weekend in Val Gardena the revenue has been handed over in form of a check of 3,000 € by the organizing committee of the "Sellaronda Bike Day" to the managing director of the "South Tyrol Sport Aid".
On the occasion of the Sellaronda Bike Day, which took place on Sunday, June 24th 2012, the nearly 20.000 participants have proved that they haven't just athletic ambitions, but also a heart of gold. The idea to help people in need – in this case those hit by the destructive earthquake in North Italy – was born on www.facebook.com/VGardena. Val Gardena – Gröden Marketing has picked up the idea and involved also the other valleys around the Sella massif (Alta Badia, Val di Fassa and Arabba).